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E-Commerce : Shopping Cart |
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E-Commerce – role of a Shopping Cart
Life has become so easy, no need to rush to the
markets. Now shopping is just a click away. Well you got
it right; we are talking about e-shopping carts.
Software is used to create an online “storefront,” or E-Commerce
Web site. It acts as a virtual shopping cart, keeping
track of the items that visitors have ordered and allowing them
to add or remove items. When a visitor decides to “check out”
(purchase the items online) the software sends all order
information to the merchant.
Shopping Cart software acts as an online store’s catalog and
ordering process. By using shopping cart on the web customers
can purchase multiple items with a single payment. Not
only this, they can browse the entire selection, and view a
consolidated list of all their items before purchasing.
Basically, a shopping cart is the interface between a
company’s Web site and its deeper infrastructure. This allows
customers to select merchandise; review their selection,
make necessary modifications or additions; and finally
purchase the merchandise.
Companies integrate shopping carts as these are sold as
independent pieces of software into their own unique online
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solution. There are number of shopping carts available like
LaGarde, RomanCart, AgoraCart etc. For instance the payPal
Shopping Cart is a low-cost way for you to accept credit card
and bank account payments, and can be fully integrated with
your website in a few easy steps.
Features of a shopping cart:
• Easy-to-use store management tools, saves time and
money.
• Customizable for your business needs.
• Easy to implement - no CGI scripting necessary.
• Improve buyer experience - with customizable buttons
and secure payments happy customers becomes a
frequent visitor.
• Customizable HTML store home page.
• Order forms are in HTML for ease of customization.
• Upload and store static html pages for product info,
store policies, etc.
• Dynamically generated product pages from store’s
database.
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July 2007 | Java Jazz Up | 38 |
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